Pokémon Go

Niantic buys competitive gaming platform Mayhem

Pokémon GO creator Niantic has acquired a small SF gaming startup building a league and tournament organization platform to help gamers create their own communities around popular titles. Mayhem was

How Niantic evolved Pokémon GO for the year no one could go anywhere

Pokémon GO was created to encourage players to explore the world while coordinating impromptu large group gatherings — activities we've all been encouraged to avoid since the pandemic began.

Pokémon GO will bump its max level cap to 50 and add more Pokémon soon

Since launching four years ago, hitting level 40 in Pokémon GO meant hitting the top. You could still keep catching Pokémon and gathering XP, of course — but that shiny level badge wasn’t go

To own an AR future, Niantic wants to build a smarter map of the world

Niantic is continuing to bet heavily on the idea that it knows where consumer computing is headed, namely toward augmented reality. The game development startup behind Pokémon GO has some good compan

Niantic to begin collecting 3D visual data from Pokémon GO players

Niantic, the game developer behind Pokémon GO, has raised $470 million — most recently at a $4 billion valuation — largely on the promise that it can translate the mainstream success of a

Niantic will make Pokémon GO more stay-at-home friendly with remote raids

Pokémon GO was built to be played outside, with friends, as you wandered around and explored interesting landmarks around you — or, you know, the exact opposite of what we’re supposed to be d

Niantic is updating Pokémon GO and other titles to support indoor gaming

Niantic, the development company behind popular AR mobile games Pokémon GO and Harry Potter: Wizards Unite, is adapting its titles to support at-home gaming in response to the COVID-19 pandemic. Typi

Los Angeles-based Ficto launches its Quibi competitor — with Niantic as a content partner

Consumers now have their first chance to sample the wares of a short-form streaming service — and it’s not Quibi. Ficto, a streaming service (without a paywall) offering interactive dramas

Building long-tail success after a breakout game

For many gamers, Pokémon GO was an exciting fad that ate up their summer and was just another chapter in a franchise. A lot of these people would already treat the game like some sort of nostalgic mi

Niantic will open Pokémon GO Pokéstop submissions to players worldwide next week

Pokémon GO and games like it can’t exist without waypoints — the in-game locations that correlate to real-world points of interest, acting as the Pokéstops, gyms, etc. The more waypoints the

Niantic will soon let small businesses pay to have a Pokémon GO Pokéstop

Sponsored locations aren’t new to Niantic games. Companies like Sprint, McDonald’s and AT&T have had sponsored locations in games like Pokémon GO and Harry Potter: Wizards Unite for a

Through crowdsourcing, Cerberus Interactive wants to take location-based gaming to the masses

Sami Khan began his work in the startup world by marketing mobile-based investment services like Acorns. Now the marketer who helped grow that business to a nearly $1 billion valuation is turning his

Pokémon GO battles will soon be less tappy, more Fruit Ninja-y

At the end of last year, Pokémon GO finally got a player-versus-player battling system. While it was a very much welcomed addition, it has always seemed a bit… monotonous. It just requires so&#

A chat with Niantic CEO John Hanke on the launch of Harry Potter: Wizards Unite

Just shy of three years ago, Pokémon GO took over the world. Players filled the sidewalks, and crowds of trainers flooded parks and landmarks. Anywhere you looked, people were throwing Pokéballs and

Harry Potter: Wizards Unite is now available in the US and UK, one day earlier than promised

Earlier this week, Niantic announced that Harry Potter: Wizards Unite — the company’s Potter-themed followup to Pokémon GO — would start rolling out to the world on June 21st. Looks like th

Pokémon GO and optimism as a business model

I played Pokémon GO this weekend, because I was babysitting my nephew, and I couldn’t help but be reminded what a cultural force it was when it launched three years ago. Hundreds massed near Sa

Pokémon GO will soon use sleep data to ‘reward good sleep habits’

Well, here’s a bit of surprise news this evening: At some point in the future, Pokémon GO is going to wrap the player’s sleep habits into the gameplay. It’ll come as part of a wider

Startups Weekly: Will the Seattle tech scene ever reach its full potential?

In this week's newsletter: WeWork files confidentially for IPO, Lyft loses scooter head and Magic Leap raises MORE money.

Nine lessons on how Niantic reached a $4B valuation

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an indepe

Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one a
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