Facebook predicts ‘significant’ obstacles to ad targeting and revenue in 2021

While Facebook’s fourth quarter earnings report included solid user and revenue numbers, the company sounded a note of caution for 2021. In the “CFO outlook” section of the earnings release, Facebook said it anticipates facing “more significant advertising headwinds” this year. “This includes the impact of platform changes, notably iOS 14, as well as the … Continue reading Facebook predicts ‘significant’ obstacles to ad targeting and revenue in 2021