I call it a “PlAdform Strategy”. By dangling a free development platform for building better apps, top ad sellers can lure in developers who then buy their app install ads. Facebook did it with Parse and Audience Network to create its “Build-Grow-Monetize” loop. Twitter did it with Crashlytics and MoPub to launch its Fabric development platform.
Now after years of just trying to keep its ship from sinking, Yahoo finally has mobile figured out and is moving forward with its own PlAdform Strategy. Thursday it launched the Yahoo Mobile Developer Suite, and I think its the smartest thing the company’s done in years.
Check out my video rant above for how and why, and read my feature story on the launch “Yahoo’s New Mobile Development Suite Seduces App Makers With Analytics, Search, Ads”