Online retailer ModCloth laid off around 70 employees yesterday, a little under 15 percent of its 500-person-plus workforce.
Apparently the layoffs affected all three company offices (San Francisco, Pittsburgh, and Los Angeles) and represent an effort at restructuring and consolidation — but they don’t indicate a broader shift in direction. And ModCloth is still hiring.
Founded in 2002, the company is best known for its vintage-style dresses. ModCloth investors include Accel Partners, Floodgate, and First Round Capital. The company told us last year that it was seeing more than $100 million in annual revenue, and that it was becoming increasingly focused on mobile.
Back in 2011, ModCloth laid off “just over a dozen” of its employees to centralize designer relations and other teams.