When Y Combinator-incubated Perfect Audience launched last year, its stated goal was to make it easy for small advertisers (startups, small agencies, and others) to run retargeted ads on Facebook. Turns out, however, that there’s been much broader interest in the startup’s tools, with customers including enterprise companies and larger agencies. According to CEO and co-founder Brad Flora, it’s part of the broader “consumerization of enterprise” trend, where companies want simple tools that they can “operate themselves” without technical assistance.
However, some of those customers want something more customized than what Perfect Audience already offers. That’s why the company is launching a new reporting API today. Flora said that customers can now get their data out of Perfect Audience into their own apps and campaign reporting tools. That means developers can build their own tools that incorporate Perfect Audience data, and that ad agencies can import the data into their existing dashboards.
Overall, Perfect Audience has now signed up 2,500 advertisers and is serving 4 billion ad impressions per month. Flora said the company is cash-flow positive; with its current run rate, it would bring in several millions of dollars in revenue per year. And it’s also expanding into other types of ad retargeting, including web banners and email.