Not Just For Kids Anymore: Major League Gaming Hits 3.6 Million Viewer Hours Per Event

I sat down with Sundance DiGiovanni, CEO of Major League Gaming, who had some alarming and interesting statistics to share. First, the championships saw viewerships of over 3.6 million while fans watch 15 million hours of video during the Pro Circuit leading up to the championships.

“Our viewership numbers this year have been staggering and MLG now pulls in larger audiences than several traditional television cable networks,” he said. “Our LIVE streams of the Pro Circuit National Championships garnered more 18-24 male viewers than Comedy Central, MTV, TBS, and FX draw in an average quarter hour and nearly as many as Adult Swim.”

MLG isn’t just greasy kid’s stuff anymore. It’s a serious business with millions in revenue and a reach of billions around the world. We talk a bit about the future of the league, how gaming is blowing up these days, and if my experience in Minesweeper can translate into a career in gaming. Enjoy.