Leica Iterates Its Luxury Point And Shoot Series With The V-Lux 30

We liked Leica’s V-Lux 20, but could never really recommend it over its cheaper, nearly identical sibling, the Panasonic ZS7. Now we have the V-Lux 30, which appears to have the same relationship with the ZS10 announced in January. Looks like the same 14.1-megapixel sensor, the same 16x zoom lens, the same LCD, GPS, and so on — but different badge.

The Leica costs $750, the Panasonic costs $400. How much are you willing to pay for that Leica logo?