Apple TV Delayed By Weeks, Cable Company Execs Heard Rejoicing

Apple announced the refreshed Apple TV just a few weeks back and immediately starting taking pre-orders. However, something is now amuck. The Apple TV product page always listed September as the ship date, but now it says 2-3 week, which puts it in October. Apple also just started issuing refunds for expedited shipping. This comes days before it was expected to ship, too.

What’s that? Getting a little deja-vu? Very good, sir. Apple did the same thing days before the iPad shipped.

The update Apple TV is 1/3 smaller than the previous model and is part of Apple’s cloud strategy. The lower $99 price is possible as Apple removed the internal storage along with utilizing Apple’s A4 CPU . The streaming device also has access to Netflix, YouTube, and an owner’s media through Apple’s Airplay protocol.

The email via AppleInsider,

“Our records indicate that when you placed your order you paid for upgraded shipping,” Apple wrote in the emails. “Due to a delay, we may have not been able to meet our delivery commitment.”

That’s about all Apple has to say on the subject. The Apple TV product page lists the ship date as 2-3 weeks, but of course that can change. Sorry, Apple fans, but I feel obligated to point out that the new Roku models are now shipping. Just saying.