Rdio Gaga: How Spotify’s Inferior Rival Is Playing America Like A Violin

Poor old Spotify. Less than a week after Billboard magazine reported that the music-on-demand service had “rebooted” its negotiations with US labels, rival service Rdio has just opened its doors in both the US and Canada, proudly boasting deals with many of those same labels.

So what gives? What does Rdio – another European startup boasting unlimited music, anywhere – have that Spotify doesn’t?

Two words: faux humility.