Foursquare is striking deals left and right with mainstream media companies. The mobile social network just signed partnerships with The Wall Street Journal, VH1 and The History Channel. And today, Foursquare is linking up with Matt, Al, Anne and Meredith for a deal with NBC’s The Today Show.
The deal centers around the show’s yearly Concert Series that brings big-name artists like Lady Gaga and Justin Bieber to the stage at Rockefeller Plaza each week, just outside the studio where the Today Show is filmed. When a concert visitor checks into the location of a Today Show Concert, you can earn special badges, including “newbie” badge (your first concert) to a “Roker” badge (three check-ins) or a “10 to 10” (those who do it 10 times). The partnership also includes tidbits about New York City venues.
The idea is for the tourists who visit the Today Show and attend the concert series to be able to connect with each other and brag about their unique badges. The social network also signed a deal earlier this year with fellow-NBC Universal channel, Bravo, that allows the network to point out locations from its shows that let fans who use Foursquare (or their own Guides By Bravo app) go to them in the real world.