Next time you’re at Sports Authority applying for a hunting license, you could pick up replacement Wii Remote or even the Wii Fit as the retailer is getting into the gaming business. But seriously, this kind of makes sense and has apparently been in the works for months.
The Nintendo Wii has long been associated with exercise. It forces players to get up and actually move. In fact, there is a whole market of accessories built around the Wii Fit. Sports Authority might not have any trouble selling the systems with Wii Fit if they are marketed with demo units available for shoppers to try out. I, for one, would much rather spend a couple hundred on the Wii than an entry-level treadmill or Stairmaster.
The WSJ is reporting that some stores could get the systems as soon as this week and Sports Authority has been working with Nintendo for almost six months. This might help Nintendo push a few more units into homes and regain a dominate position in the gaming console wars.