Korean electronics giant, LG, believes there is an entire segment of mobile consumers who’ve been left out in the cold, i.e. the mainstream public, when it comes to touch screen phones. In other words, not everyone wants a full-fledged (read: “complex”) smartphone, but most people do lust after a touch screen. In light of this disturbing realization, LG has announced its newest mobile device, the Pop (GD510), which was designed to provide a simplified, touch gesture-based experience for the rest of us.
According to today’s press release:
LG’s consumer research showed that a large group of consumers wanted the functionality of a full touchscreen phone without the extra bulk and unnecessary features that resulted in higher prices. According to the research, many users were also put off by the complexity of feature-laden phones but still desired the easier navigation and larger screens of full touchscreen phones. The LG GD510 was designed to include the key features these users craved, without the overhead of features they didn’t use.
The new Pop, “the most compact 3-inch full touchscreen phone ever made,” features a “spacious” 3-inch WQVGA touch screen display, a single button interface “that functions as the menu, end and cancel keys, depending on the phone’s mode,” a brushed aluminum chassis, the ability to play music and movies “in several popular file formats,” 8GB of internal memory, an “easy-to-use” Web browser, and a 3MP still/video camera. Also, to keep all the greensters out there content, the Pop has an optional solar battery cover that snaps onto the back of the device to provide sun-based charging, you know, if you’re into that sort of thing.
Look for the Pop to hit Europe in mid-October, with “other” markets to follow in the near future. Oh, and of course there was no pricing information provided atm.