Brings Great Web Deals To Personal Finance Service moneyStrands

Finovate2009, an event centered around the future of finance, is on today in New York City so expect a couple of interesting announcements from the online money management industry this morning and later this week. We had previously covered Billshrink’s new offering and opening up its beta to the public.

Later today, content recommendation and discovery software builder Strands will announce that its personal finance subsidiary moneyStrands has teamed up with to bring personalized online coupon recommendations to the company’s personal budgeting & online money management platform.

Thanks to this partnership, moneyStrands users will now see a new widget dubbed ���Special Offers” in the web app (under the “Just for Me” tab), which will display a number of personalized online coupons from a variety of stores and brands, recommended to each user based on his or her spending pattern as recorded on moneyStrands.

Bringing web deals to a place where people manage their personal finances seems like a solid idea to me – particularly in a recession – so I’m surprised to note Strands is actually the first to incorporate custom coupons into a money management app. If its recommendation technology works as advertised and the feature gets noticed sufficiently by its users, this could be a beneficial partnership for both companies and a precursor to similar deals with similar service providers like Mint, Wesabe and the likes.

To refresh your memory: moneyStrands was born out of Strands’ acquisitions of both Expensr and NetworthIQ back in May 2008. has been around a bit longer: it was founded in 2004 and currently breaks about $10 million in revenues according to Mahalo CEO (and TechCrunch50 co-host) Jason Calacanis, who joined the Santa Monica, CA-based company’s board earlier this Summer.