The $44.5 Million Zyb Looks Like It Will Be 'Vodafone People'

The following two videos, leaked to us by a Vodafone insider, show a new product called Vodafone People that bears a striking resemblance to Zyb, the mobile phone utility and social networking site that Vodafone bought last year for $44.5 million. That’s not unsurprising.

But we don’t think Vodafone wants us to know about it just yet. Although there’s a Twitter account with just over a hundred followers, nothing’s going on there and you won’t find much by Googling either. What’s clear, though, is that Vodafone is now aiming squarely at integrating social networks into its service in the UK and other territories.