The most blatant use of sex to launch a startup ever? Probably.

Social travel match engine Gekko has yet to even launch. But it’s seeding it’s emergence with a viral video which leaves absolutely nothing to the imagination.

Gekko’s “” promo says the service will match you with hotels and restaurants based on your profile and like minded people. So far, so similar. There are almost certainly a number of other sites that claim to do the same thing, to a greater or lesser extent.

However, will we actually remember what Gekko does after seeing its ads? I rather doubt it. If they are going to head down this route then they should at least have a version with a guy in it as well, to balance things out, right?