New Insight and Prius: Separated at birth?

How in the hell does Honda expect people to choose the Insight over the Prius if they can’t tell the difference between the things? Honestly, it looks like the grille and headlights are the only difference between these two eco-cars. Not only that, but they’re similarly spec’ed and get identical mileage. Are they trying to pull something over on us here?

And didn’t I just watch a Top Gear where they all got above 70mpg* with diesels? People are getting 40mpg with their Minis. With engineering and design innovation like this, these hybrids will probably sell about as well as Vista.

*UK gallons as a commenter points out, so it’s 1.2 US gallons. Still…