Speculate! Could Guitar Hero offer some sort of song subscription model?


So here’s a juicy little tidbit concerning Guitar Hero. The CEO of Activision Publishing, Mike Griffith, said yesterday at an analysts’ pow-wow that the company is considering different ways of cranking more money out of the plastic guitar game. Big surprise there, of course.

Quoth the CEO:

Looking even further out, we’re exploring new models, like an annual pass subscription where players can subscribe and get a certain number of songs downloadable each month.

That sounds pretty good to me, provided Activision doesn’t get greedy and wants to charge $20 a month for a couple of songs. I understand that there’s a hell of a lot more to getting songs working in Guitar Hero than having EMI send over a WAV file, namely all the programming involved in getting the song up and running. I don’t know, maybe $10 a month for unlimited songs? That seems reasonable.

But yeah, this is all wild speculation, which is the best kind.