.Mac reborn, now mobileme: Sync your life from A to Z

The following is how TechCrunch’s Erik Schoenfeld interprets today’s announcement of the new .Mac, mobileme.

As was widely speculated before Steve Jobs’ keynote address today, Apple is relaunching its .Mac service as mobileme. The service syncs emails, photos, contacts, calendars, and other information between your iPhone and different computers. It works not only on Macs, but also on Windows. It will cost $99 a year, with 20 Gigabytes of online storage. The service, which will replace .Mac, will be available in early July.

Apple calls it “Exchange for the rest of us.” Interesting positioning. Usually Apple does not aspire to be like Microsoft. Video is below. [Well, on TechCrunch. Qik seems to be slow at the moment, so don’t freak out if the video doesn’t load immediately.]