Why Apple's industrial design puts others to shame


“We’ll take the time to get the product right.”

You wanna know why Apple’s designs are so lauded, why they make so many competitor’s products look like junk? It’s because of the mentality expressed in the above quote. Apple cares. More specifically, senior vice president of industrial design Jonathan Ive cares. His works include the iMac and iPhone. You may have heard of those.

So yeah, the Independent’s running a very magazine-y feature on Apple design boss Ive. There’s artful discussion of pencils—awards—and what makes Apple so damn special with its eye-catching designs. For his part, Ive wants only “to try to make products that really are meaningful to people.”

You’ll also run into Ive’s views on how advertising and design play off each other, and why quality ID comes so easily to Apple.