Yahoo has acquired video publishing platform Maven Networks for $160 million. We were the first to report the deal the day the papers were signed, on January 31. The next day, Microsoft announced its bombshell offer for Yahoo, which probably delayed the announcement of this smaller acquisition. Everyone at Yahoo has been a little bit preoccupied.
Yahoo will use Maven’s technology to host video for media partners and incorporate Maven’s video-ad insertion technology into its overall advertising platform.