Mini Motorby Billboard Displays Your Name

Whether you like Mini Coopers or not, you gotta give some credit to Mini for coming up with an idea like this. Certain tolls in cities where RFID passes are used (EZPass in NJ/NY) have an electronic billboard with a talking Mini Cooper who’ll spit out your name when you drive through. It works by grabbing your name off of the RFID information passed along when you pay the toll.

Right now you can find these ridiculous ads in New York, Chicago, San Francisco, and Miami, with future locations coming up. I wonder what it says when “Hugh Dick” drives through.

MINI Motorby Billboard [Cool Hunting]